Why You No Longer Need A Website
That is, unless you’re a publisher. But that’s not absolute, too. I’ll tell you why later on. But let’s not deviate from the main subject. The truth is that this article has been making rounds my mind...
View ArticleFun Pop Mashup of the Week #30
What do you call a two day section of the week that starts with an F and is fun all over? That’s right – it’s the weekend! And a hot one it’s meant to be as well! Just yesterday I was having lunch al...
View ArticleDo You Need A Facebook Page To Advertise (On Facebook)?
The short answer: YES! But a more detailed review of how the Facebook advertising platform and workflow operates, offers a surprising insight. You really don’t need 1000’s of followers, and a robust...
View ArticleThe Top 5 Social Media News Of This Week
Social media has been around for a good 10 years. Yet, it is a forever surprising industry. Platforms continuously work to improve user experience, and brands keep on creating new, better, more...
View ArticleFacebook Introduces New Messaging Tools For Customer Service
Customer service is becoming more and more of an important factor for brands on social media. Many users often turn to Twitter when looking to solve an issue with a brand. This is mostly because, until...
View ArticleFacebook Launches TRP Buying to Boost TV Campaigns
Television has always been one of the top channels for brands to develop. In recent years, we have also found out that Facebook works very well with TV. The results of a a study by Nielsen have now...
View ArticleFacebook Is Still Outranking Google In Terms Of Ad CTR
Yes, we know that Facebook is currently the most effective advertising platform. This is due to the company’s dedication in the last few years to creating great ad products for advertisers big or...
View Article12 Questions with Andrea Vahl
Social media and the campaigns that drive brand success, are nothing without the people who make things happen! Each week we profile one innovative industry executive and get them to answer 12...
View ArticleWhat Are Facebook Lead Ads And Why You Should Use Them
You might have noticed a new campaign objective for your Facebook Ads on the Power Editor recently, called Lead Ads. You may have already also wondered, what they are and why should you care. Well, if...
View ArticleWhat Are Facebook Local Awareness Ads And Why They Are Important
Local businesses usually don’t usually have very big budgets for marketing, and to be honest, every penny counts. So, they have to be very good at targeting people that are nearby. Facebook has...
View ArticleFacebook Makes Local Awareness Ads Dynamic For Multiple Locations
Facebook is fast making it easier for “businesses of any size to easily connect with the people in their area.” One way to do this, is through Local Awareness Ads. Now, the company is launching an...
View ArticleThe Top 5 Social Media News Of This Week
Facebook is the leading social media platform out there, and believe me, it will not let anyone take its place. It’s like the company announces something new every week, keeping the competition far...
View ArticleExtend the Reach of Your Facebook Ads With Audience Network
Facebook‘s Audience Network has only been in existence for about a year now and it has already grown into “one of the largest ad networks in the world”, making it a great tool to extend the reach of...
View ArticleWhat Are Facebook Dynamic Product Ads And Why You Should Use Them
It’s all fine and dandy if you are advertising a few products or services, or promoting a few posts on Facebook. But what about when you want to advertise your entire product catalog across devices to...
View ArticleUsing Facebook Ads To Bring In Sales This Christmas
Christmas is just around the corner – literally less than a month away – and all year businesses have been working hard on their Facebook presence, trying to ramp up their engagement, communicate with...
View ArticleCost-per-View Bidding Is Now Available To All Facebook Advertisers
In June this year, Facebook started testing cost-per-view bidding at 10-second views for video ads. Today, the company is announcing that this bidding type is now available to everyone to use. Also...
View Article7 Creative Ways To Use Facebook Carousel Ads
Ever since carousel ads were launched on Facebook I am sure many of you have been trying to find an opportunity to use them in some really awesome creative way… Some brands have already done so...
View ArticleThe Top 5 Social Media News Of This Week
Social media is an ever evolving world. It’s hard to say on top of your game, because there is always a new feature, a better way to do things, or simply a new idea. Facebook launched carousel ads a...
View ArticleNew Study Shows Facebook Ad Popularity Is On The Rise
It’s 2016, Facebook‘s revenue model has become a well-oiled machine. In order to generate income, the company is cutting down on Pages’ organic reach, to encourage marketers to use ads. While we may...
View ArticleThe Best Times To Run Lead-Generation Ads On Facebook
If you’re an advertiser using Facebook, and it’s lead-generation you’re after, here’s some very useful information for you courtesy of Nanigans. Ready to find out which is the best time of the week to...
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