Facebook Updates Metric Names For Ads Reporting
Following updates made to metric names and definitions last November, and several tweaks to its ad reporting, Facebook is now updating its metric names again, to bring more clarity to the reporting...
View ArticleFacebook Pixel Is About To Get A Bit Smarter
Your Facebook pixel will now be sending some more data in order to improve your ads delivery and reporting, If you visited a Facebook Ads account recently, you will have noticed an alert about your...
View ArticleFacebook Now Allows Lookalike Audiences Based On Customer Lifetime Value
Facebook now allows advertisers to create Lookalike Audiences based on customer lifetime value, by first creating a Custom Audience that has value as a data type. If you don’t use Lookalike Audiences...
View ArticleFacebook Brings Instagram Placement To “Click To Messenger” Ads
Facebook launched click to Messenger ads on its platform in November. Now they’ve been added to Instagram as a placement as well. Ever since it brought ads to Messenger, Facebook has been working hard...
View ArticleHere’s How To Use Animated GIFs In Your Facebook Ads
In February, Facebook added the option to use GIFs in ads. Not exactly as many of us have envisioned it, but close enough. Here’s a step-by-step guide on how you can use them today. When Facebook...
View ArticleYou Can Now Add Canvas To Your Collection Ads
Facebook’s Canvas ads have been added to the Collection ad format, making them available for all ad formats currently running on News Feed. Facebook launched its Collection ad format a few months ago,...
View ArticleEverything You Wanted To Know About Split Testing Facebook Ads
Did you know, that Facebook ads offer a Split Testing feature? Well, it’s time you knew – and here’s how you should use it in your Facebook ad campaigns. The best way to find out what ads perform best...
View ArticleFacebook Now Allows Advertisers To Target Broader Audiences In Dynamic Ads
Facebook now allows advertisers to broaden their audience to all users – not just those who visited their website or mobile app. Dynamic ads were launched as a way for advertisers to promote items from...
View ArticleAdvertisers Can Now Use Different Videos For Instagram And Facebook Ad...
Facebook is rolling out a new feature, allowing advertisers to run different videos on their Facebook and Instagram placements, within the same video ad. Many might think that its ok to run the same...
View ArticleFacebook Ads Inside Messenger? Sure!
Buy ads! Buy more Facebook ads! This could be the reasoning behind Facebook’s surprise move to reveal that it’s allowing advertisers to place ads within its Messenger app. Of course, the concept is not...
View ArticleFacebook Tests Custom Audiences From Engagement On Instagram Business Profiles
For some time, advertisers on Facebook have been able to create custom audiences based on engagement on their Pages. Now Facebook is testing the same feature, just with engagement from Instagram...
View ArticleFacebook Tests Ads Within Its Marketplace Tab
Facebook is testing ads that run within Marketplace – the tab it launched late last year allowing users to buy and sell their things. Facebook is becoming very good at finding new places for ads. And...
View ArticleFacebook Launches Dynamic Ads For Real Estate
After adding video with overlays for Dynamic Ads in June, Facebook has now expanded its ad product with Dynamic Ads for Real Estate, allowing brokers to advertise properties dynamically on the...
View ArticleFacebook Gets Rid Of Unintentional Clicks And Ad Impressions
What is the most annoying thing for advertisers? Paying for clicks and impressions that were unintentional, right? It seems Facebook has a solution for this now. Trust is not an easy thing to earn....
View ArticleFacebook Removes The Ability To Boost Some Rarely-Used Post Types
We’re used to Facebook adding features. But now it’s taking a few away. Effective on September 15, Facebook is removing the ability to boost a whole list of post types. There are many post types on...
View ArticleFacebook Updates Collection Ad Format With Lifestyle Templates
Facebook is updating its collection ad format with so-called “lifestyle templates,” for brands to bring their print catalogs to life on mobile. Facebook launched its ‘shoppable’ collection ad format...
View ArticleFacebook Is Combining Power Editor And Ads Manager Into One Tool
Some people always use Ads Manager and some will always prefer Power Editor when advertising on Facebook. Whatever you’ve always chosen, it won’t matter anymore, because the two tools are now becoming...
View ArticleFacebook Introduces New Canvas Template For Collection Ads
Facebook announced that it is enhancing its collections ad format to help drive sales by adding a new lifestyle template that will help advertisers inspire product discovery through their ads....
View ArticleAll Advertisers Will Soon Have Access To Sponsored Messages On Messenger
Facebook has announced that sponsored messages on Messenger are becoming available to more advertisers and should be available to all within the next few months. When vice president of messaging...
View ArticleFacebook Introduces New Advertising Tools For Businesses With International...
Facebook is currently the network of choice for more than a billion users in the world and this very platform has helped SMBs grow at unprecedented rate. The gargantuan social network is arguably the...
View Article‘Send WhatsApp Message’ CTA Button Now Available On Boosted Facebook Posts
Facebook has added a new call-to-action button option on boosted organic posts, allowing advertisers to start conversations with their customers on WhatsApp.
View ArticleFacebook Bans Ads For Binary Options, ICOs, And Cryptocurrencies
Facebook is cracking down on ads related to what it calls "misleading or deceptive promotional practices," by banning all ads promoting binary options, ICOs, and cryptocurrencies.
View ArticleFacebook Can Tell Travel Providers When You Are Considering A Holiday
With "trip consideration" ads, Facebook is giving travel providers a new tool to help you decide where you will go on holiday next.
View ArticleFacebook Will Now Automatically Turn Your Ad Assets Into Full Screen...
Facebook is making it a lot easier for advertisers to create native and immersive Instagram Stories ads, with the creative assets they already have.
View ArticleHow To Make Sure Your Facebook Ads Are Always Approved
If you have been advertising with Facebook ads for quite some time then you’ve seen it happen at least once; your ad was not approved.
View ArticleYou Can Now See The Ads That Any Facebook Page Is Running
Facebook has launched a new feature that allows anyone to see the ads a Page is running across Facebook, Instagram, Messenger and its partner network.
View ArticleHow To Create And Use Facebook Lookalike Audiences Effectively
In this week's Facebook Ads tutorial, we look at how to create Lookalike Audiences in Facebook Ads, and how to use them effectively in our campaigns.
View ArticleThe Top 5 Social Media Stories Of This Week
Welcome to this week's top social media stories. Instagram continues to innovate with even more new features and Facebook to add more transparency to Pages and Ads. And What about the comeback of...
View ArticleNew Creative Tools In Facebook Ads Manager App Allow You To Create Ads From...
Facebook has announced it has launched new creative tools within its Ads Manager app that allows advertisers to create ads easily directly from their mobile device.
View ArticleFacebook Is Restricting Ads For Addiction Treatment And Bail Bonds
To curb predatory behaviour and scams, Facebook is now restricting ads for addiction treatment centers and banning ads promoting bail bonds.
View ArticleHow To Get Started With Facebook Dynamic Creative
Testing combinations of different creatives, ad copies, headlines, and descriptions, is tedious, but it's a necessary process to optimise your Facebook campaigns. But there is a solution
View ArticleHow To Use Audience Exclusion In Facebook Ads To Drive Better Results
One of the most common reasons your ad sets don’t deliver the expected results lies within audience exclusion.
View ArticleFacebook Is Migrating Budget Optimisation To The Campaign Level
Facebook has announced that, in September 2019, new and existing campaigns will start to move to campaign budget optimisation.
View ArticleFacebook Is Replacing Relevance Score With Three New Metrics
Facebook announced that it's making several updates to its ad metrics - one of these is the replacement of relevance score with three new relevance metrics.
View ArticleHow To Get Started With Facebook Mobile App Installs Campaigns
Getting your app downloaded can be a challenge. Here’s how to use Facebook ads to effectively promote and increase your app installs.
View ArticleFacebook Adds ‘Inventory Filter’ To Its Brand Safety Controls For Advertisers
Facebook is introducing a new 'inventory filter' to allow advertisers to better control their brand safety profile across different types of media.
View ArticleFacebook Is Easing Its Rules On Ads Related To Blockchain Technology
Facebook is updating its advertising policies to remove the pre-approval requirement for ads related to blockchain technology, industry news, and education or events around cryptocurrency.
View ArticleFacebook Is Expanding The Availability Of Its Search Ads
After testing "search ads" since last year, Facebook is now expanding the availability of the placement to more advertisers.
View ArticleFacebook Rolls Out Lead Generation In Messenger
Facebook has announced the rollout of lead generation in Messenger with a new lead generation template in Ads Manager.
View ArticleWhat Is ThruPlay In Facebook Ads, And How Does It Work?
In this post, we will look at what ThruPlay is, in relation to Facebook video Ads, and how it works.
View ArticleHow To Measure Your Brand’s Impact With A Facebook Brand Lift Test
In this article, we will show you how to measure the impact of your brand campaigns with a Facebook Brand Lift test.
View ArticleFacebook Removed Trump Campaign Ads That Included A Nazi Symbol
Facebook successfully removed ads published by the reelection campaign for President Donald Trump because they used Nazi iconography.
View ArticleFacebook Will Start Limiting The Number Of Ads A Page Can Run
Facebook will start to limit the number of ads any Page can run based on the size of their highest spending month in the last 12 months.
View Article3 Courses To Help You Optimize Facebook Ads
Here are three free Facebook Blueprint courses that will help you optimize your Facebook Ads to achieve your business goals.
View ArticleFacebook Removes 28-Day Attribution Model From Ads
Late last month, Facebook announced it's removing the 28-day attribution window in Facebook Ads. The change is effective as of October 12.
View Article3 Courses To Help You Create Compelling Facebook Ad Visuals
Here are three free Facebook Blueprint courses that will help you create more impactful ad visuals that get your audience's attention.
View ArticleFacebook Bans Ads Promoting Weapon Accessories Ahead Of Inauguration Day
Facebook has announced a ban, on its platforms, of ads promoting weapon accessories and protective equipment - at least through January 22.
View ArticleFacebook To Begin Testing Topic Exclusion Controls For Advertisers
Facebook is to begin testing a new brand safety options, including new Facebook Ads topic exclusion controls for a small group of advertisers.
View ArticleIntroducing Facebook Dynamic Ads For Streaming
Facebook has announced Dynamic Ads for Streaming - a new ad solution that will help streaming brands highlight their content library.
View ArticleMeta Is Removing Some ‘Sensitive’ Detailed Ad Targeting Options
Starting on January 19, Meta will remove some ad targeting options deemed to be sensitive to specific groups. Earlier this week. Meta (formerly known as Facebook) announced it will remove specific...
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